This is a great article about 7 of the most commonly heard SEO myths and why they aren’t true!
Here is one of our favorite excerpts:
“2. SEO is expensive.
When hiring SEO you pay for expertise and physical execution on a multitude of complex tasks:
Researching your industry, market and sales trends.
Conducting a competitive research.
Finding keyword terms that can bring the most relevant traffic.
Optimizing a site.
Monitoring and results analysis.
Each of these tasks takes time and effort — and there’s just no SEO without them. So while you do need to pay for someone to implement these tasks, keep in mind that SEO keeps bringing results long after you finish a project with the person.
Now compare that with a continuous (and increasing) Adwords cost and you have a winner.”
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