What Google and Siri are talking about.

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Snippets

There is an interesting thing that google has started doing in the recent months. They have started featuring snippets of websites. Mostly when there are questions asked  in google which makes sense and most of the time it is when a how question is asked. It will list things to or have a list of things. The best practice would be for your list to overextend what google is showing so that more people are enticed to click in the link and delve deeper into your website. However you have to start with ranking of the keywords in questions that gear towards your website.

Keywords are the key

With every project you want to start out doing keyword research. This will help you  figure out how you rank and what you want to rank for. There are a few different tools that are used for this like the popular moz ranking, semrush or even raven tools. You want to sort them out and focus in on the ones that will give you the best out come.  These Snippets are becoming more and more part of the standings with voice becoming more popular as well. If you have ever asked Siri or “Hey google” what is says to you is usually the highest ranking snippet.

We are all Learning

Sometimes there are pictures that go along with the snippets. Google likes to switch them out to test which ones are best to fit with the snippet, sometimes they remove the image all together. Another interesting part of the snippet is that it uses both types of lists numbered and bullet point. With all these things, it’s a learning process that everyone in SEO is trying to figure out. We will keep you updated on any new updates, so check back for more info later or go check out our other posts about SEO.

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